Archive for big words

In Defense of Big Words

Posted in Life with tags , on 27 January 2011 by Steve

“A cardinal rule of clear communication is never to use a long, obscure word or phrase when a shorter, more common one will do. Orwell thought this was of Brobdingnagian importance — sorry, a big deal — …” (more)

[Peter Klein, Organizations and Markets, 26 January]